Smoothie bar branding

Client: Avocado Smoothie Bar is a health-focused smoothie shop offering delicious avocado-based drinks in a busy food market. The client sought a fresh, approachable brand identity that would appeal to health-conscious customers and encourage social media sharing. Goal for the Project: The aim was to create a fun, eye-catching design that clearly communicates the freshness and vitality of the smoothies while making the brand stand out in the market and resonate with a social media-savvy audience. My Experience: I loved the idea of blending avocado with smoothies, so I focused on a fresh, playful design using vibrant greens and natural tones. After discussing the vision with the client, I crafted a modern logo and cohesive visual identity that would appeal to customers and be shareable on social media. The Outcome: The logo, featuring an avocado illustration, perfectly reflects the brand’s health and vitality. The design is fresh, energetic, and social media-friendly, creating a strong, recognizable identity that connects with customers and encourages online engagement.