Branding for Serious muffins

Client: Serious Muffins is a vibrant bakery located in the heart of Greenwich Market, offering indulgent muffins topped with custard or chocolate. The client wanted a refreshed brand identity, including a new logo and menu design. Goal for the Project: The aim was to create a fun, distinctive design that clearly communicates the brand’s offering: seriously good muffins with a unique twist. The logo needed to incorporate a graphic that would stand out in the busy market and resonate with customers. My Experience: I loved the concept of custard on muffins and wanted to convey the "seriously good" nature of the product without overshadowing the brand name. After visiting the market and discussing the client’s vision, I chose a playful, cartoon-inspired aesthetic with a bold yellow and pink colour palette to reflect the brand’s fun and irresistible vibe. The Outcome: The logo, which includes a muffin illustration, turned out to be the perfect fit for the brand. The colours are vibrant and eye-catching, ensuring the logo stands out in the market and online. I used Illustrator and Photoshop to design the logo, menu layout, banners, and Instagram posts. The result is a cohesive and energetic brand identity that captures the essence of Serious Muffins and makes it instantly recognisable.

Serious Muffins is all about bringing joy to sweet lovers with seriously good cakes! Nestled in the heart of Greenwich Market, this vibrant food stall serves up delicious, indulgent muffins with a twist—topped with warm, creamy custard or rich chocolate that takes the flavor to a whole new level. Whether you're in the mood for a sweet pick-me-up or a decadent treat, Serious Muffins has you covered! With a playful and bold cartoon-inspired aesthetic in yellow and pink, the branding reflects the fun, irresistible nature of the cakes, ensuring that customers immediately know exactly what’s being served—mouthwatering, freshly baked goodness. The brand identity I created includes a custom logo, a menu design that tempts the taste buds, eye-catching banners, and Instagram posts to keep the sweet vibes alive both online and in the market.
Logo/Instagram profile
Menu
Banner
This picture was sent to me by the owner. He is still waiting for some prints, but he is happy with the results and he working on growing his business to open more shops..

This picture was sent to me by the owner. He is still waiting for the logo print, but he is happy with the results and he working on growing his business to open more shops.

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