Matchacha

Client: Matchacha is a conceptual matcha bar focusing solely on premium, hand-crafted matcha drinks. The project aimed to create a modern, vibrant brand identity that reflects the purity and energy of matcha in a clean and simple design. Goal for the Project: The aim was to develop a fresh, energetic, and approachable brand that balances vibrancy with simplicity. The logo, packaging, business card, and social media posts needed to showcase the café’s dedication to high-quality matcha, creating a strong and memorable identity. My Experience: This project was a great opportunity to explore the natural vibrancy of matcha. I used a lively green to represent matcha’s energy, complemented by a soft peachy-pink for warmth and balance. The design needed to feel modern yet approachable, reflecting the calming yet invigorating nature of matcha. The Outcome: The final logo is minimal yet dynamic, with a clean typeface and a colour palette that’s fresh and energising. The packaging, business card, and social media posts all maintain a simple, bold aesthetic, ensuring a cohesive brand identity that resonates with matcha lovers and newcomers alike.